For thousands of online retailers, the holiday season is a time of great excitement. Not only are new products typically launched during the rush that accompanies the holiday season, but overall, sales generally see a significant increase. Starting in November, many eCommerce stores begin to notice an increase in traffic, and hopefully an increase in sales. If you wish to maximize your revenue during this profitable time of year, it’s imperative that you narrow your focus on creating a stable and high-performing website. While there are many techniques and methods available to secure a stable online environment, the use of website monitoring solutions is increasing important during this highly valuable time of the year.
Importance of Performance for eCommerce Websites
While it's no secret that a high-functioning website is imperative for all websites, it's even more so important for eCommerce websites. Did you know that a recent survey revealed that if a website takes longer than 5 to 7 seconds to completely load, over 75% of Internet users will click out of the site. What's even more surprising - almost all responders said that they would click out of a website, even if they were in the middle of purchasing an item.
If you wish to avoid losing sales due to an under-performing website, then it's imperative that you implement an effective website monitoring solution capable of monitoring user activity as well as the performance health of critical website components.
Necessary Features to Boost Visitor Conversions
Even if your website is capable of attracting thousands of unique visitors, if it under-performs in terms of speed and overall functionality, these visitors will likely move on to your competitor. To avoid this situation, there are several features you must ensure your monitoring solution provides. These include:
- Server Response Time - The duration it takes for a server to receive and respond to an HTTP request determines not only the functionality of your site, but also your conversion rate. Therefore, it's imperative that you establish several performance metrics capable of delivering instant reports regarding server response times. However, to truly take control of your enterprise, these response reports should include potential areas within an infrastructure resulting in server slowdowns.
- Geographic Location of Users - The further away your users are from the network servers, the longer the response time will be. If you're noticing that the majority of your visitors are coming from a far-away land, then it's imperative to adopt a CDN, or Content Delivery Network, capable of shortening the physical distance between the requesting and responding servers. When implemented properly, this can substantially increase the overall response times between users and your website.
- Instant Error Notifications - Perhaps one of the most notable ways to decrease visitor conversion rate is by hosting a website that's constantly featuring errors or error-derived slowdowns. While even the best networking and website designs can feature errors, it's the swiftness of correction that truly determines the strength of your site. Therefore, it's beyond important your monitoring solution provide 24/7 coverage and instant error notifications. However, to prevent bogging down your email or phone accounts with non-critical notifications, make sure the solution offers a built-in escalation tool capable of highlighting the most critical errors.