In order for your website enterprise to be a success, you must learn how to divide your priorities. While you must ensure the site is filled with accurate and helpful information, an administrator must also ensure the architecture and performance of a website meets the ever-tightening user performance demands. No matter how large or small your website may be, it’s imperative to remember that every visitor is unique, and so are their expectations regarding performance and functionality. In an attempt to satisfy varied user expectations and requirements, real user website monitoring techniques are imperative. This form of user/website monitoring focuses on end-user experiences by gathering a unique set of data values. By gaining real-user performance reports, administrator’s gain deeper insight into how their sites are viewed by visitors. These insights may navigate webmasters to improvements and alterations they otherwise would be unaware of.
Data From Real Users
While there are many other effective ways to monitor the performance and operation of a website, other performance monitoring techniques rely on synthetic user data. That is, data that’s collected from a computer-generated script, which interacts with your site – not data from a real-life user. Real user website monitoring provides data that correlates with an actual event, or user experience. It’s only with this data an administrator is able to view actual data values, such as:
- Performance based on geographic locations
- Most used browsers and its effect on website performance
- All platforms utilized to access a site; with data to delve into response times and click-out rates.
- Visualized performance metrics, which provide a clear and unobstructed view into the actual experiences had by users.
Real-Time Tracking and Feedback
The most well-equipped real user website monitoring solutions offer near-instant user tracking. This means system administrators are able to track the behavior and performance (interaction) of specific website elements for a specific user, or set of users. By gaining real-time monitoring feedback and reports, an administrator is capable of making last-minute adjustments and alterations to immediately support the highest performance and functionality level. There are a number of companies that offer solutions like that such as Pingdom and Uptime-Pal.
Excellent Companion for Active Monitoring Solutions
In order to provide your website with truly comprehensive monitoring and coverage, it’s essential to combine two types of monitoring techniques: active and real user (also known as passive monitoring). When an administrator runs both active and passive monitoring tools, they’re able to receive a complete solution for identifying errors and issues. These tools are able to provide unique measurements from synthetic and real users. By viewing and comparing these two reports, administrators are able to determine:
- The number of visitors that were impacted by website downtime or system outages.
- The number of errors and issues that directly influence user engagement, visitor conversion and abandonment percentage. With this information, error fixes and improvements can be prioritized based on importance.
- The root cause for website performance errors. By quickly revealing the exact cause of an error or issue, administrators may correct the error before it has time to affect user experience for a large number of visitors.
For thousands of online retailers, the holiday season is a time of great excitement. Not only are new products typically launched during the rush that accompanies the holiday season, but overall, sales generally see a significant increase. Starting in November, many eCommerce stores begin to notice an increase in traffic, and hopefully an increase in sales. If you wish to maximize your revenue during this profitable time of year, it’s imperative that you narrow your focus on creating a stable and high-performing website. While there are many techniques and methods available to secure a stable online environment, the use of website monitoring solutions is increasing important during this highly valuable time of the year.
Importance of Performance for eCommerce Websites
While it's no secret that a high-functioning website is imperative for all websites, it's even more so important for eCommerce websites. Did you know that a recent survey revealed that if a website takes longer than 5 to 7 seconds to completely load, over 75% of Internet users will click out of the site. What's even more surprising - almost all responders said that they would click out of a website, even if they were in the middle of purchasing an item.
If you wish to avoid losing sales due to an under-performing website, then it's imperative that you implement an effective website monitoring solution capable of monitoring user activity as well as the performance health of critical website components.
Necessary Features to Boost Visitor Conversions
Even if your website is capable of attracting thousands of unique visitors, if it under-performs in terms of speed and overall functionality, these visitors will likely move on to your competitor. To avoid this situation, there are several features you must ensure your monitoring solution provides. These include:
- Server Response Time - The duration it takes for a server to receive and respond to an HTTP request determines not only the functionality of your site, but also your conversion rate. Therefore, it's imperative that you establish several performance metrics capable of delivering instant reports regarding server response times. However, to truly take control of your enterprise, these response reports should include potential areas within an infrastructure resulting in server slowdowns.
- Geographic Location of Users - The further away your users are from the network servers, the longer the response time will be. If you're noticing that the majority of your visitors are coming from a far-away land, then it's imperative to adopt a CDN, or Content Delivery Network, capable of shortening the physical distance between the requesting and responding servers. When implemented properly, this can substantially increase the overall response times between users and your website.
- Instant Error Notifications - Perhaps one of the most notable ways to decrease visitor conversion rate is by hosting a website that's constantly featuring errors or error-derived slowdowns. While even the best networking and website designs can feature errors, it's the swiftness of correction that truly determines the strength of your site. Therefore, it's beyond important your monitoring solution provide 24/7 coverage and instant error notifications. However, to prevent bogging down your email or phone accounts with non-critical notifications, make sure the solution offers a built-in escalation tool capable of highlighting the most critical errors.